Main description (English)

The study examines contrast as an artistic and compositional principle in fashion design through the development of the author’s collection “DUALL”. The concept focuses on the interaction between traditionally recognized masculine and feminine visual codes, and their integration into a coherent design system. The theoretical framework considers fashion as a form of visual communication and explores the role of contrast in the construction of form, silhouette, material and decorative language. The practical development follows a creative process including visual research, moodboard development, sketching, selection, material choice, and construction of six fashion looks. The collection combines structured wool with lace and tulle, and uses a restrained palette of grey and pink tones. Contrast is developed through oppositions such as structure and lightness, strictness and decoration, classical construction and unconventional proportions, concealment and exposure. The results demonstrate that contrast can operate not only as a device for visual opposition but also as a method for constructing a unified fashion collection in which contrasting characteristics coexist and reinforce one another. Keywords: fashion design; contrast; visual communication; gender identity; author collection; DUALL