Titolo completo
Economia agro-alimentare
Editore
FrancoAngeli
ISSN
1126-1668 (Rivista Stampata)
1972-4802 (Rivista Online)
Numero del fascicolo
3
Designazione del fascicolo
3
Data del fascicolo
2024
Titolo completo
Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy
Di (autore)
Prima Pagina
71
Ultima Pagina
115
Lingua del testo
Inglese
Data di publicazione
2025/02
Copyright
2024 FrancoAngeli srl
Descrizione principale
This paper presents the first results of marketing studies for the positioning of a new sustainable biobased plastic packaging for fresh food, as part of the research project "CItrus waste ReciCLing for added valuE products – CIRCLE" for improving the sustainability of the citrus processing production chain through the valorization of processing waste. The present study, conducted on Italian consumers, contributes to the flow of literature on consumer demand of sustainable food packaging, highlighting the preferences, concerns, and skepticism, the factors that explain behaviors, and the role of information on their choices. Findings may be of interest for firms and Public Institutions to promote circularity behaviors among citizens and to consolidate their ethical motivations through correct information and experience.
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