I METADATI DI QUESTO DOI SONO STATI AGGIORNATI IL: 2024-11-12 09:10
Titolo completo
Economia agro-alimentare
Editore
FrancoAngeli
ISSN
1126-1668 (Rivista Stampata)
1972-4802 (Rivista Online)
Numero del fascicolo
2
Designazione del fascicolo
2
Data del fascicolo
2024
Titolo completo
Factors that affect the intention of consumers to buy food products online
Di (autore)
Prima Pagina
55
Ultima Pagina
82
Lingua del testo
Inglese
Data di publicazione
2024/11
Copyright
2024 FrancoAngeli srl
Descrizione principale
Internet purchases are no longer a new form of purchase, but they are successfully complementing conventional product sales channels. This study aims to understand factors, such as: product performance risk, distance, trust and risk reduction that affect consumer's intention to buy food products online. The following data was collected through a structured questionnaire.Confirmatory Factor Analysis was used to develop measures and Structural Equation Modelling was used to test hypotheses. The results show that trust and risk reduction have a positive effect on the consumers' intention to buy food products online.Product performance risk has a negative effect on the intention to buy food products online, meanwhile distance does not show any significance on their intention to buy food products online. These findings provide significant insights into what limits consumers to consider the online channel as a complementary alternative of shopping for food products.
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