I METADATI DI QUESTO DOI SONO STATI AGGIORNATI IL: 2024-01-10 23:12
Titolo completo
Economia agro-alimentare
Editore
FrancoAngeli
ISSN
1126-1668 (Rivista Stampata)
1972-4802 (Rivista Online)
Numero del volume
24
Numero del fascicolo
2
Designazione del fascicolo
2
Data del fascicolo
2022
Titolo completo
Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective
Di (autore)
Prima Pagina
1
Ultima Pagina
28
Lingua del testo
Inglese
Data di publicazione
2022/10
Copyright
2022 FrancoAngeli srl
Descrizione principale
The purpose of this research is to study transaction costs and their antecedents, in relation to the willingness to buy groceries online in Italy, and to observe the effect of Covid-19 is having in those. The study used a positivist deductive approach to the theory development. To evaluate the relations, we developed a PLS-SEM using SmartPLS version 3.3.3, and tested the model using WarpPLS 7.0. The pandemic's discomforts impact significantly the willingness to buy food online, and it is also a mediator between transaction costs and willingness to buy online. The findings may help those manufacturers struggling with low-performing e-commerce during the Covid-19 pandemic. When restrictions are enforced, manufacturers should take action to reduce the uncertainty associated with online shopping. From the political point of view, it highlights the need for institutional help in organising online supply chains.
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