Vedi metadata
Cite as
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Titolo completo
SOCIOLOGIA DEL LAVORO
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Editore
FrancoAngeli
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ISSN
0392-5048 (Rivista Stampata)
1972-554X (Rivista Online)
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Numero del fascicolo
163
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Designazione del fascicolo
163
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Data del fascicolo
2022
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Titolo completo
Showing off your best assets: Rethinking commodification in the online creator economy
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Di (autore)
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Prima Pagina
90
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Ultima Pagina
109
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Lingua del testo
Inglese
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Data di publicazione
2022/08
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Copyright
2022 FrancoAngeli srl
Introduzione o prefazione
This theoretical paper critically explores digital labour in the online creator econo-my using OnlyFans sex workers as its core example. It critiques the description of the exploitation of self and embodiment in this work as a process of commodifica-tion. By reframing this activity in terms of human capital appreciation and by contrasting the specific economic logic of commodities and assets, it proposes in-stead the framework of assetisation to explain the economics of labour in this sec-tor. It then places online creator labour in a wider economic context to explore the greater utility of this move away from understanding such work as commodifica-tion.
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