Vedi metadata
Cite as
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Titolo completo
MERCATI & COMPETITIVITÀ
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Editore
FrancoAngeli
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ISSN
1826-7386 (Rivista Stampata)
1972-4861 (Rivista Online)
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Numero del fascicolo
3
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Designazione del fascicolo
3
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Data del fascicolo (YYYY/MM)
2016/09
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Titolo completo
An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china
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Di (autore)
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Prima Pagina
45
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Ultima Pagina
67
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Data di publicazione
2016/09
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Copyright
2016 FrancoAngeli srl
Introduzione o prefazione
The aim of the paper is to examine some of the factors that could potentially affect a firm's online presence in international distant markets. More specifically, the study focuses on Italian fashion firms that operate in China, and examines the impact of firm's size, experience, and positioning (luxury brand or not) on the adoption of a digital presence in this emerging country.
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10.3280/MC2016-003004
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