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Cite as
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Titolo completo
MERCATI E COMPETITIVITÀ
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Editore
FrancoAngeli
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ISSN
1826-7386 (Rivista Stampata)
1972-4861 (Rivista Online)
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Numero del fascicolo
2
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Designazione del fascicolo
2
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Data del fascicolo (YYYY/MM)
2013/07
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Titolo completo
From ‘made-in' to ‘product-country images' and ‘place branding': a journey through research time and space
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Di (autore)
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Prima Pagina
37
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Ultima Pagina
57
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Lingua del testo
Italiano
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Data di publicazione
2013/07
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Copyright
2013 FrancoAngeli srl
Introduzione o prefazione
The article first reviews the title field, by tracing its evolution from the original notion of "made-in images" of the 1960s to the broader "product-place associations" of the 1990s and today's "place branding", and then, based on studies by the authors and their associates, examines key findings that summarize the area's current state of knowledge and future challenges. This includes the use of place cues in advertising, the content of place images and their role in foreign direct investment, cross-cultural variations and the animosity construct, and models of product and tourism image effects. A summary note highlights some of the key problems facing the practice of place branding today and the nearly limitless opportunities for future research in this field.
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10.3280/MC2013-002003
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