Vedi metadata
I METADATI DI QUESTO DOI SONO STATI AGGIORNATI IL: 2024-01-10 23:08
Cite as
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Titolo completo
ARCHIVIO DI STUDI URBANI E REGIONALI
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Editore
FrancoAngeli
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ISSN
0004-0177 (Rivista Stampata)
1971-8519 (Rivista Online)
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Numero del volume
53
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Numero del fascicolo
135
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Designazione del fascicolo
135
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Data del fascicolo
2022
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Titolo completo
Italian seaside destinations in comparison. The brand image assessment for destination branding co-creation
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Di (autore)
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Prima Pagina
109
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Ultima Pagina
134
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Lingua del testo
Inglese
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Data di publicazione
2023/02
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Copyright
2022 FrancoAngeli srl
Introduzione o prefazione
The purpose of this paper is to propose a methodology for the assessment of a destination's image on the web. The study builds up a picture of 26 Italian coastal destinations through indexes and highlighting the reputation of the tourism services (attractions, restaurants, and accommodation). This can be a useful tool for destination managers to help monitor their destination's online reputation and support the brand-building and management through a co-creation.
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