Abstract/Hauptbeschreibung (Englisch)

The development of artificial intelligence (AI) technology in all areas of human presence on planet Earth and beyond cannot be stopped. And it is not necessary, because progress is also related to overcoming the limitations in the abilities of the human individual, which is actually the main role of AI. The textile industry and in particular the fields related to the design of textile products are no exception and people related to this branch should be well informed in order to position themselves with their useful presence in a not always correct environment of AI applications, as and participate in the creation of such applications. This paper examines the latest trends and advances in the use of artificial intelligence in the fashion industry, focusing mainly on AiDLab - the first research platform that focuses on the integration of artificial intelligence (AI) with design. Also introduced is AiDA, a first-in-themarket technology that enables fashion designers, based on their creative inspirations, to work with AI to create original designs. AiDA begins its work by initially recognizing the design inspiration through the selection of a conceptual board (board, picture) - mood board. Likewise, the author begins his article by provoking anyone reading to initially recognize their own attitude toward AI in general. Keeping in mind the undeniable benefits to society of the achievements and use of AI, a brief emphasis on current negative phenomena and harms of the use of AI is expressed, and the most dangerous quality of AI is also fixed - the complete elimination of the need for human mediation and our ability for wisdom. Basically, the concept is developed that the development of technology cannot be stopped and everyone must find their progressive and sustainable place in the processes. To better understand the inner workings of AI systems, incl. and in fashion design, a specific machine learning model is presented for knowledge acquisition and storage. All six major stages of a designer's work are covered: Theme/Concept Identification, Design Element Research, Ideation, Design Refinement, Mockup and Prototyping, Model Assembly. The author also marks the main applications of artificial intelligence in fashion - Design and creativity, Generation of design ideas, Personalization of fashion, Sustainability and production, Marketing and customer service, not forgetting the trends and challenges. Keywords: fashion design, artificial intelligence in fashion