DIESE DOI-METADATEN WURDEN ZULETZT AKTUALISIERT AM: 2026-05-12 16:20
Vollständiger Titel
Economia agro-alimentare
Verlag
FrancoAngeli
ISSN
1126-1668 (Gedruckte Zeitschrift)
1972-4802 (Online-Zeitschrift)
Nummer des Bandes
28
Nummer der Ausgabe
1
Andere Beschreibung der Ausgabe
1
Erscheinungsdatum der Ausgabe
2026
Vollständiger Titel
High-Altitude, High Value? Consumer Preferences and Willingness to Pay for Mountain Wines
Von (Autor)
Erste Seite
127
Letzte Seite
154
Sprache des Textes
Englisch
Erscheinungsdatum
2026/05
Copyright
2026 FrancoAngeli srl
Abstract/Hauptbeschreibung
This study examines consumers' willingness to pay (WTP) for mountain wines and assesses the potential impact of extending the EU quality term "mountain product" to the wine sector. A discrete choice experiment was conducted with 256 wine consumers from the Veneto region (Italy). In the experiment, participants were presented with various wine options with different attributes, including a mountain designation, organic certification and price. The multinomial logit model was used to analyse consumer preferences and estimate WTP. The results show that consumers have a positive WTP for mountain wines, especially in combination with organic certification. Price, mountain designation and organic certification were the most influential factors in the decision-making process. In addition, environmental awareness and the perception of mountain wines had a significant impact on consumer choice. These findings provide actionable insights for policymakers and producers, highlighting the potential of the "Mountain product" label as a tool for sustainable rural development.
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