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Cite as
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Vollständiger Titel
Economia agro-alimentare
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Verlag
FrancoAngeli
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ISSN
1126-1668 (Gedruckte Zeitschrift)
1972-4802 (Online-Zeitschrift)
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Nummer der Ausgabe
3
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Andere Beschreibung der Ausgabe
3
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Erscheinungsdatum der Ausgabe
2024
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Vollständiger Titel
Digital channels and green transition: Consumer behaviour as for organic food e-commerce platforms
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Von (Autor)
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Erste Seite
117
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Letzte Seite
136
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Sprache des Textes
Englisch
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Erscheinungsdatum
2025/02
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Copyright
2024 FrancoAngeli srl
Abstract/Hauptbeschreibung
This paper investigates how some factors affect the willingness to buy organic food on e-commerce platforms. Data have been collected using a web-based survey with 490 respondents. A factor analysis was used to analyze data and later to consider them in a Poisson Count Regression Model. The findings show that well-educated and high-income women are more willing to purchase organic food on e-commerce platforms than others.Moreover, other drivers, such as food quality attributes and people's attitudes towards green consumption and digital channels, affect people's willingness to buy organic food online. These results should be useful for experts dealing with organic food. Marketing campaigns should consider all the drivers affecting people's willingness to purchase organic food online to target the market by designing communication content susceptible to generating the greatest appeal.
Zitierungen des
10.3280/ecag2024oa17548
Unstructured Zitierung
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Unstructured Zitierung
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Unstructured Zitierung
Field, A. (2013). Discovering Statistics Using IBM SPSS Statistics. Sage Publications, Ed.
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Galletta, M. B. A., & P. I. (n.d.). Validazione della scala di motivazione al lavoro (MAWS) nel contesto italiano: Evidenza
di un modello a tre fattori. -- Retrieved 15 March 2024, from https://psycnet.apa.org/record/2012-34731-004.
https://doi.org/10.3280/RU2011-002005
Unstructured Zitierung
Hennes, L. S. M. L. C. (2022). Digitalization for a Sustainable Food System: study within the project Shaping the Digital Transformation. -- www.wupperinst.org.
Unstructured Zitierung
ISMEA (2022a). I Consumi alimentari delle famiglie. La spesa domestica ai tempi dell’inflazione nei primi nove mesi del 2022. In CONSUMI ALIMENTARI Consumi domestici delle famiglie (pp. 1-15). ISMEA.
Unstructured Zitierung
ISMEA (2022b). Acquisti alimentari di prodotti biologici delle famiglie per consumo domestico 2022.
Unstructured Zitierung
Jayakumar, A. (2021). E-MARKETING (DIGITAL MARKETING) STRATEGIES OF ORGANIC FOOD PRODUCTS. -- www.researchgate.net/publication/351022304.
Unstructured Zitierung
Muench, S., Stoermer, E., Jensen, K., Asikainen, T., Salvi, M., Scapoo, F., & Europäische Gemeinschaften Gemeinsame Forschungsstelle. (n.d.). Towards a green & digital future key requirements for successful twin transitions in the European Union.
Unstructured Zitierung
Ngigi M. W., O. J. L. C. K. N. (n.d.). Assessment of developing-country urban consumers’ willingness to pay for quality of leafy vegetables: The case of middle and high income consumers in Nairobi.
Unstructured Zitierung
Ottman, R. (1995). Gene-Environment Interaction and Public Health. In Am. J. Hum. Genet (Vol. 56).
Unstructured Zitierung
Testa F. I. F. B. G. di I. I. R., & V. F. (2020). Green consumer behaviour: insights form survey and experiments. -- www.lifemagis.eu/wp-content/uploads/LIFEMAGIS_Green-consumer-behaviour_Insights-from-survey-and-experiments.pdf.