Anzeige des vollständigen DOI-Metadaten-Sets
Cite as
-
Vollständiger Titel
SOCIOLOGIA DEL LAVORO
-
Verlag
FrancoAngeli
-
ISSN
0392-5048 (Gedruckte Zeitschrift)
1972-554X (Online-Zeitschrift)
-
Nummer der Ausgabe
163
-
Andere Beschreibung der Ausgabe
163
-
Erscheinungsdatum der Ausgabe
2022
-
Vollständiger Titel
Showing off your best assets: Rethinking commodification in the online creator economy
-
Von (Autor)
-
Erste Seite
90
-
Letzte Seite
109
-
Sprache des Textes
Englisch
-
Erscheinungsdatum
2022/08
-
Copyright
2022 FrancoAngeli srl
Vorwort
This theoretical paper critically explores digital labour in the online creator econo-my using OnlyFans sex workers as its core example. It critiques the description of the exploitation of self and embodiment in this work as a process of commodifica-tion. By reframing this activity in terms of human capital appreciation and by contrasting the specific economic logic of commodities and assets, it proposes in-stead the framework of assetisation to explain the economics of labour in this sec-tor. It then places online creator labour in a wider economic context to explore the greater utility of this move away from understanding such work as commodifica-tion.
Zitierungen des
10.3280/SL2022-163005
Unstructured Zitierung
Abidin C. (2018). Internet Celebrity: Understanding Fame Online. Bingley, UK: Emerald Publishing.
https://doi.org/10.1108/9781787560765
Unstructured Zitierung
Adkins L. (2002). Revisions: Gender and Sexuality in Late Modernity. Buckingham: Open University Press.
Unstructured Zitierung
Adkins L., Cooper M., Konings M. (2020). The Asset Economy. Cambridge, UK: Polity Press.
Unstructured Zitierung
Adorno T., Horkheimer M. (1992). Dialectic of Enlightenment. London: Verso.
Unstructured Zitierung
Akmalia N., Adriani S. (2021). Commodification of children on social endorsement (case Study on @zaskiaadyamecca’s Instagram
account). MEDIASI - Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi, 2(2): -- https://ojs2.polimedia.ac.id/index.php/mediasi/article/view/365.
https://doi.org/10.46961/mediasi.v2i2.365
Unstructured Zitierung
Arvidsson A. (2019). Changemakers: The Industrious Future of the Digital Economy. Cambridge, UK: Polity.
Unstructured Zitierung
Baym N. (2018). Playing to the Crowd: Musicians, Audiences, and the Intimate Work of Connection. New York: New York University Press.
Unstructured Zitierung
Becker G.S. (1993). Human Capital: A Theoretical and Empirical Analysis with Special Reference to Education, 3rd edition.
Chicago: University of Chicago Press.
https://doi.org/10.7208/chicago/9780226041223.001.0001
Unstructured Zitierung
Bindel J. (2020). OnlyFans is sex work and pornography – stop calling it ‘empowering’. Evening Standard, September 11. -- Text available at www.standard.co.uk/comment/comment/onlyfans-sex-work-pornography-empowering-bella-thorne-a4545501.html.
Unstructured Zitierung
Cwynar-Horta J. (2016). The commodification of the body positive movement. Stream: Culture/Politics/Technology, 8(2): 36-56.
https://doi.org/10.21810/strm.v8i2.203
Unstructured Zitierung
du Gay P. (1996). Consumption and Identity at Work. London: Sage.
https://doi.org/10.4135/9781446221945
Unstructured Zitierung
Duffy B.E. (2017). (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. New Haven: Yale University
Press.
https://doi.org/10.12987/yale/9780300218176.001.0001
Unstructured Zitierung
Feher M. (2018). Rated Agency: Investee Politics in a Speculative Age. New York: Zone Books.
Unstructured Zitierung
Fuchs C. (2008). Internet and Society: Social Theory in the Information Age. London: Routledge.
Unstructured Zitierung
Fuchs C. (2014). Digital Labour and Karl Marx. Oxon: Routledge.
https://doi.org/10.4324/9781315880075
Unstructured Zitierung
Gandini A. (2016). The Reputation Economy: Understanding Knowledge Work in Digital Society. London: Palgrave Macmillan.
Unstructured Zitierung
Gorz A. (2010). The Immaterial. India: Seagull Books.
Unstructured Zitierung
Hakim C. (2010). Erotic capital. European Sociological Review, 26(5): 499-518.
https://doi.org/10.1093/esr/jcq014
Unstructured Zitierung
Hartmann D. (2013). Revolutionary subjectivity, the limit to capital. In: van der Linden M. and Roth K.H., editors, Beyond Marx: Theorising the Global Labour Relations of the Twenty-First Century. Brill: Leiden.
Unstructured Zitierung
Hern A. (2019). Verizon sells Tumblr just two years after acquiring social network. The Guardian, August 13. www.theguardian.com/technology/2019/aug/12/verizon-tumblr-sale-automattic.
Unstructured Zitierung
Hesmondhalgh D., Baker S. (2011). Creative Labour: Media Work in Three Cultural Industries. Oxon: Routledge.
Unstructured Zitierung
Jarrett K. (2016). Feminism, Labour and Digital Media: The Digital Housewife. Oxon: Routledge.
https://doi.org/10.4324/9781315720111
Unstructured Zitierung
Jarrett K. (2022). Digital Labor. Cambridge, UK: Polity.
Unstructured Zitierung
Kanai A. (2019). Gender and Relatability in Digital Culture: Managing Affect, Intimacy and Value. Cham, Switzerland: Palgrave
Macmillan.
https://doi.org/10.1007/978-3-319-91515-9
Unstructured Zitierung
Kuczynski T. (2013). What is sold on the labour-market? In: van der Linden M., Roth K.H., editors, Beyond Marx: Theorising the Global Labour Relations of the Twenty-First Century. Brill: Leiden.
Unstructured Zitierung
Lorusso S. (2019). Entreprecariat: Everyone is an Entrepreneur. Nobody is Safe. Eindhoven: Onomatopee.
Unstructured Zitierung
Lukács G. (1971). History and Class Consciousness: Studies in Marxist Dialectics. Pontypool, Wales: Merlin Press.
Unstructured Zitierung
Marcuse H. (1991). One-Dimensional Man. Oxon: Routledge.
Unstructured Zitierung
Marshall P.D. (1997). The commodity and the internet: interactivity and the generation of the audience commodity. Media International
Australia, 83: 51-62.
https://doi.org/10.1177/1329878X9708300112
Unstructured Zitierung
Marwick A.E. (2013). Status Update, Celebrity, Publicity, and Branding in the Social Media Age. New Haven, CT: Yale University Press.
Unstructured Zitierung
Marx K. (2013). Economic and Philosophic Manuscripts. In: Fromm E., editor, Marx’s Concepts of Man. London: Bloomsbury Academic. Trans. T.B. Bottomore.
Unstructured Zitierung
McRobbie A. (2001). “Everyone is Creative”: Artists as New Economy Pioneers. opendemocracy.net, August 29. -- Text available at www.opendemocracy.net/node/652.
Unstructured Zitierung
Paasonen S., Jarrett K., Light B. (2019). #NSFW: Sex, Humor and Risk in Social Media. Massachusetts: MIT Press.
https://doi.org/10.7551/mitpress/10916.001.0001
Unstructured Zitierung
Petersson McIntyre M. (2021). Commodifying feminism: economic choice and agency in the context of lifestyle influencers and
gender consultants. Gender, Work & Organization, 28(3).
https://doi.org/10.1111/gwao.12627
Unstructured Zitierung
Roscoe T. (1999). The construction of the World Wide Web audience. Media Culture & Society, 21(5): 673-684.
https://doi.org/10.1177/016344399021005005
Unstructured Zitierung
Rose N. (1998). Inventing Our Selves: Psychology, Power and Personhood. New York: Cambridge University Press.
Unstructured Zitierung
Rose N. (1999). Powers of Freedom: Reframing Political Thought. Cambridge, UK: Cambridge University Press.
https://doi.org/10.1017/CBO9780511488856
Unstructured Zitierung
Senft T. (2008). Camgirls: Celebrity and Community in the Age of Social Networks. New York: Peter Lang.
Unstructured Zitierung
Smythe D.W. (2014). Communications: blindspot of western Marxism. In: McGuigan L., Manzerolle V., editors, The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media. New York: Peter Lang.
Unstructured Zitierung
Tiidenberg K., van der Nagel E. (2020). Sex and Social Media. Bingley, UK: Emerald Publishing.
https://doi.org/10.1108/9781839094064
Unstructured Zitierung
Todericiu R., Stãnit A. (2015). Intellectual capital – the key for sustainable competitive advantage for the SME’s sector.
Procedia Economics and Finance, 27: 676-681.
https://doi.org/10.1016/S2212-5671(15)01048-5
Unstructured Zitierung
Vercellone C. (2013). “From the Mass-Worker to Cognitive Labour: Historical and Theoretical Considerations.” In: van der Linden M., Roth K.H., editors, Beyond Marx: Theorising the Global Labour Relations of the Twenty-First Century. Brill: Leiden.
Unstructured Zitierung
Wood A.J., Lehdonvirta V., Graham M. (2018). Workers of the internet unite? Online freelancer organisation among remote gig
economy workers in six Asian and African countries. New Technology, Work and Employment, 33 (2): 95-112.
https://doi.org/10.1111/ntwe.12112
Unstructured Zitierung
Zelizer V.A. (2005). The Purchase of Intimacy. New Jersey: Princeton University Press.
Unstructured Zitierung
Zelizer V.A. (2011). Economic Lives: How Culture Shapes the Economy. New Jersey: Princeton University Press.
https://doi.org/10.23943/princeton/9780691139364.001.0001
Unstructured Zitierung
Zou S. (2018). Producing value out of the invaluable: a critical/cultural perspective on the live streaming industry in China.
Triple C, 16(2): 805-819.
https://doi.org/10.31269/triplec.v16i2.969
Unstructured Zitierung
Zuboff S. (2019). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. London: Profile Books.