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Cite as
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Vollständiger Titel
RISORSA UOMO
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Verlag
FrancoAngeli
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ISSN
1128-0689 (Gedruckte Zeitschrift)
1972-5205 (Online-Zeitschrift)
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Nummer der Ausgabe
1
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Andere Beschreibung der Ausgabe
1
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Erscheinungsdatum der Ausgabe (YYYY/MM)
2014/03
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Vollständiger Titel
Comunicazione di crisi: uno studio triangolare sulla risposta dei consumatori al richiamo mattel 2007
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Von (Autor)
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Erste Seite
103
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Letzte Seite
118
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Sprache des Textes
Italienisch
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Erscheinungsdatum
2014/03
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Copyright
2012 FrancoAngeli srl
Vorwort
The present paper gives a psychological perspective on crisis communication, using a mix-method approach, by presenting the Mattel case. In the first study, 43 parents have been interviewed during the period that has immediately followed the Mattel crisis, in autumn 2007. The transcripts of the interviews have been analyzed adopting automatic content analysis. The second study aims at investigating, at a temporal distance of 4 years after the crisis, the perceived security of Mattel and the its level of trust and goodwill among potential consumers. The data of the second study have been collected thanks to an ad hoc questionnaire filled in by a sample of 89 people. The paper presents the main results of the research
Zitierungen des
10.3280/RU2012-001010
Unstructured Zitierung
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Unstructured Zitierung
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Unstructured Zitierung
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