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Cite as
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Vollständiger Titel
RIVISTA DI ECONOMIA AGRARIA
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Verlag
FrancoAngeli
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ISSN
0035-6190 (Gedruckte Zeitschrift)
2281-1559 (Online-Zeitschrift)
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Nummer der Ausgabe
3
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Andere Beschreibung der Ausgabe
3
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Erscheinungsdatum der Ausgabe (YYYY/MM)
2014/07
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Vollständiger Titel
I fattori di successo degli eventi enogastronomici: un'analisi causale ad equazioni strutturali
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Von (Autor)
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Erste Seite
41
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Letzte Seite
63
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Sprache des Textes
Italienisch
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Erscheinungsdatum
2014/07
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Copyright
2013 FrancoAngeli srl
Vorwort
The objective of the study is to examine the complexity of the factors that determine the success of food and wine events. After surveying evidence on "event marketing", the authors have formulated hypotheses for a causal model and have collected data during the "Frantoi Aperti" ("Open Oil Presses") event in the Region of Umbria. Participants were interviewed and asked to express opinions about the importance and the interest of certain aspects directly linked to the theme of the event and, ultimately, to evaluate their level of satisfaction and their likely behaviour in the future. Statistical analysis based on a structural equation model allowed the authors to demonstrate which aspects are significant in confirming the hypotheses formulated. The results provide indications for choices concerning organization and management of the food and wine event.
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