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10.3280/MC2018-003002

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Unstructured Zitierung

Afonso O., Monteiro S., Thompson M. (2012). A growth model for the quadruple helix. Journal of Business Economics and Management, 13(5): 849-865.

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Barwitz N., Maas P. (2018). Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice. Journal of Interactive Marketing, 43: 116-133.

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Biemans W. (1998). Marketing in the twilight zone. Business Horizons, 41(6): 69-76.

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Biemans W. (2001). Designing a Dual Marketing Program. European Management Journal, 19(6): 670-677.

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Carayannis E.G., Campbell D.F.J. (2009). Mode 3 and ‘Quadruple Helix’: toward a 21st century fractal innovation ecosystem. International Journal of Technology Management, 46(3): 201-234.

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Digital strategies for two-sided markets: A case study of shopping malls. Decision Support Systems, 108: 34-44.

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Galvao A., Mascarenhas C., Gouveia Rodrigues R., Marques C.S., Leal C.T. (2017). A quadruple helix model of entrepreneurship, innovation and stages of economic development. Review of International Business and Strategy, 27(2): 261-282.

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Kitchen P.J., Siano A., Palazzo M. (2009a). Dual Marketing Communications in B2B and B2C Contexts. Academy of Marketing Annual Conference 2009 - 7th to 9th July 2009. UK: Leeds Metropolitan University.


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Kitchen P.J., Siano A., Palazzo M., Confetto M.G. (2009b). Working toward Dual Marketing Communications. 14th International Conference on Corporate and Marketing Communications, April 23-24, Business School, University of Nicosia, Cyprus.


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Pagani M., Pardo C. (2017). The impact of digital technology on relationships in a business network. Industrial Marketing Management, 67: 185-192.

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