DIESE DOI-METADATEN WURDEN ZULETZT AKTUALISIERT AM: 2024-01-10 22:59
Vollständiger Titel
MERCATI & COMPETITIVITÀ
Verlag
FrancoAngeli
ISSN
1826-7386 (Gedruckte Zeitschrift)
1972-4861 (Online-Zeitschrift)
Nummer der Ausgabe
3
Andere Beschreibung der Ausgabe
3
Erscheinungsdatum der Ausgabe (YYYY/MM)
2017/09
Vollständiger Titel
Evaluating tourist behaviour in sport mega-events through a structural equation model
Von (Autor)
Erste Seite
101
Letzte Seite
126
Sprache des Textes
Englisch
Erscheinungsdatum
2017/09
Copyright
2017 FrancoAngeli srl
Vorwort
In defining destination marketing strategies, a specific role is played by megaevents as critical tool to improve the economic development. In tourism marketing literature, researchers have analysed the holistic perspective of tourist behaviour to understand the factors that influence the level of satisfaction and the intentional behaviours. Accordingly, the paper aimed at analysing relationships among destination image, event satisfaction and tourist behavioural intentions in sport mega-event. Six research hypotheses have been formulated and empirically tested by using structural equation models (Partial Least Squares - PLS approach) on survey data from 304 international tourists who attended the America's Cup World Series in Naples. The findings put in evidence the relevant role of the mega-event to create value for tourist in destination management.
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