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Vollständiger Titel
MERCATI & COMPETITIVITÀ
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Verlag
FrancoAngeli
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ISSN
1826-7386 (Gedruckte Zeitschrift)
1972-4861 (Online-Zeitschrift)
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Nummer der Ausgabe
3
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Andere Beschreibung der Ausgabe
3
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Erscheinungsdatum der Ausgabe (YYYY/MM)
2016/09
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Vollständiger Titel
Strategic choices in recessionary period: an exploration on italian smes
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Von (Autor)
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Erste Seite
135
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Letzte Seite
158
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Sprache des Textes
Englisch
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Erscheinungsdatum
2016/09
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Copyright
2016 FrancoAngeli srl
Vorwort
From the 2012 survey of the Osservatorio Impresa Monza e Brianza we shed some light on the behavior and strategic choices of micro, small and medium sized enterprises to cope with the global financial and economic crisis. The analysis was conducted with the aim of discovering which strategies are more likely to be implemented in the short-term using the Rasch model for multinomial ordinal response categories. Moreover, we present a segmentation based on the enterprises' reactivity towards the crisis with respect to the effectiveness of crisis measures and the main characteristics of the enterprises.
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