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10.3280/MC2016-003002

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Zitierungen des 10.3280/MC2016-003002

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Chetty S. and Campbell-Hunt C. (2004). A strategic approach to internationalization: a


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traditional versus a “born-global” approach. Journal of International Marketing,


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Cho K.R. and Padmanabhan P. (1995). Acquisition versus new venture: The choice of foreign establishment mode by Japanese firms. Journal of International Management, 1(3): 255-285.


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Eriksson K., Johanson J., and Majkgair A., Sharma D.D. (1997). Experiential knowledge and cost in the internationalization process, Journal of International Business Studies, 28(2): 337-360.

https://doi.org/10.1057/palgrave.jibs.8490104


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Grönroos C. (2007). Service management and marketing: customer management in service competition. John Wiley & Sons.


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Hofstede G. (1980). Culture’s Consequences: International Differences in Work-Related Values, Sage, Beverly Hills.


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Matarazzo M. and Resciniti R. (2010). Studies on firms’ internationalisation in Italian Journals: Themes, trends and future directions. Journal of Industrial and Business Economics, 37 (4): 69-109.


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Mudambi R. (2007). Offshoring: Economic Geography and the Multinational Firm. Journal of International Business Studies, 38(1): 206.


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Nordstrom K.A. and Vahlne J.E. (1994). Is the Globe Shrinking? Psychic Distance and the Establishment of Swedish Subsidiaries During the Last 100 Years. In M.


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Landeck (ed.) International Trade: Regional and Global Issues, St Martin’s Press: New York, pp 41-56.