DIESE DOI-METADATEN WURDEN ZULETZT AKTUALISIERT AM: 2024-01-10 22:57
Vollständiger Titel
MERCATI & COMPETITIVITÀ
Verlag
FrancoAngeli
ISSN
1826-7386 (Gedruckte Zeitschrift)
1972-4861 (Online-Zeitschrift)
Nummer der Ausgabe
2
Andere Beschreibung der Ausgabe
2
Erscheinungsdatum der Ausgabe (YYYY/MM)
2016/07
Vollständiger Titel
Time horizon and green consumption
Von (Autor)
Erste Seite
49
Letzte Seite
62
Sprache des Textes
Englisch
Erscheinungsdatum
2016/07
Copyright
2016 FrancoAngeli srl
Vorwort
This study investigates the effect of time horizon in patterns of green consumption. Previous studies have shown that consumer behavior is influenced by an individual's willingness to delay or expedite receiving gains and losses (i.e., take a time horizon orientation). This paper describes the effect of short-term or long-term conditions in complying with green and not-green consumption. The paper also reports the results of an experimental study showing that time horizon plays an important role in driving consumer behavior, especially when green consumption is expected.
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