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10.3280/MC2016-001007

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Zitierungen des 10.3280/MC2016-001007

Unstructured Zitierung

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Bojei J. and Hoo W.C. (2012). Brand equity and current use as the new horizon for repurchase intention of smartphone. International Journal of Business and Society, 13(1): 33-48.


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Chong A.Y.-L. (2013). Understanding mobile commerce continuance intentions: an empirical analysis of Chinese consumers. Journal of Computer Information Systems, 53(4): 22-30.

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Unstructured Zitierung

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Unstructured Zitierung

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Unstructured Zitierung

Hung M.C., Yang S.T. and Hsieh T.C. (2012). An examination of the determinants of mobile shopping continuance. International Journal of Electronic Business Management, 10(1): 29-37.


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Unstructured Zitierung

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Unstructured Zitierung

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Unstructured Zitierung

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Unstructured Zitierung

Sell A., Walden P. and Carlsson C. (2010). Are You Efficient, Trendy or Skillfull? An Exploratory Segmentation of Mobile Service Users. In Mobile Business and 2010

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Unstructured Zitierung

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Unstructured Zitierung

The Economist (2015). Planet of the phones. Available at: http://www.economist.com/news/leaders/21645180-smartphone-ubiquitous-addictive-and-transformativeplanet-phones (accessed 04/11/2015).


Unstructured Zitierung

Venkatesh R. (2015). Mobile Marketing From Marketing Strategy to Mobile Marketing Campaign Implementation. International Journal of Research, 2(2): 1175-1187.


Unstructured Zitierung

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Unstructured Zitierung

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