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Cite as
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Vollständiger Titel
MERCATI E COMPETITIVITÀ
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Verlag
FrancoAngeli
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ISSN
1826-7386 (Gedruckte Zeitschrift)
1972-4861 (Online-Zeitschrift)
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Nummer der Ausgabe
1
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Andere Beschreibung der Ausgabe
1
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Erscheinungsdatum der Ausgabe (YYYY/MM)
2016/03
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Vollständiger Titel
Technological innovation and marketing. a multi-perspective analysis
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Von (Autor)
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Erste Seite
19
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Letzte Seite
44
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Sprache des Textes
Englisch
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Erscheinungsdatum
2016/03
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Copyright
2016 FrancoAngeli srl
Vorwort
How can we develop new products, services, and systems that are able to satisfy the needs of firms potential customers not yet emerged? How should we rethink technology innovation processes under the requirements of value co-creation? How can we foster innovation through effective links between marketing and R&D departments, both inside and outside the boundary spanning of a single firm? With the aim to stimulate answers to these questions, we launched a special issue of Mercati e Competitività on Technology, innovation and marketing. Coming challenges in an emerging new business landscape. In this introductory paper, we argue that the relationship between technological innovation and marketing is multifaceted and multidirectional. Thus, the paper proposes a conceptual framework to highlight the different perspectives through which this relationship can be investigated. In the last section, we present the different papers collected in the special issue and position these papers within the proposed conceptual framework.
Zitierungen des
10.3280/MC2016-001003
Unstructured Zitierung
Bhalla G. (2011). Collaboration and co creation. New platforms for marketing and innovation. New York: Springer.
https://doi.org/10.1007/978-1-4419-7082-4
Unstructured Zitierung
Bharti K., Agrawal R. and Sharma V. (2015). Value co-creation Literature review and proposed conceptual framework. International
Journal of Market Research, 57, 4: 571-603.
https://doi.org/10.2501/IJMR-2015-012
Unstructured Zitierung
Bughin J., Chui M. and Manyika J. (2010). Clouds, big data, and smart assets: Ten tech-enabled business trends to watch. McKinsey Quarterly, 56, 1: 75-86.
Unstructured Zitierung
Bughin J., Livingston J. and Marwaha S. (2011). Seizing the potential of ‘big data’. McKinsey Quarterly, 4: 103-109.
Unstructured Zitierung
Buratti N. (2005). La valorizzazione del potenziale tecnologico secondo una prospettiva marketing oriented: c’è qualcosa di nuovo nella cassetta degli attrezzi del marketing high-tech? (The enhancement of technological potential according to a marketing oriented perspective: is there something new in the tool box of high-tech marketing?). Mercati e Competitività, 4: 43-66.
Unstructured Zitierung
Buratti N., Derchi F. and Profumo G. (2015). The blurred boundary between empowered and working consumers: insights from the
winner taco case. Mercati e Competitività, 4: 131-153.
https://doi.org/10.3280/MC2015-004007
Unstructured Zitierung
Cesaroni F., Di Minin A. and Piccaluga A. (2005). Marketing dell’high-tech e marketing delle tecnologie. (Marketing of high-tech and marketing of technologies). Mercati e Competitività, 4: 13-42.
Unstructured Zitierung
Chen H., Chiang R.H. and Storey V.C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS quarterly,
36, 4: 1165-1188.
https://doi.org/10.2307/41703503
Unstructured Zitierung
Chesbrough H.W. (2003). Open innovation. The new imperative for creating and profiting from technology: Harvard Business School Press.
Unstructured Zitierung
Cohen J., Dolan B., Dunlap M., Hellerstein J.M. and Welton C. (2009). MAD skills: new analysis practices for big data. Proceedings
of the VLDB Endowment, 2, 2: 1481-1492.
https://doi.org/10.14778/1687553.1687576
Unstructured Zitierung
Cucco R., Dalli D. (2008). 500 wants you. Un caso di convergenza tra retro-marketing, cooperative innovation e community management. Economia & management, 2, 53-72. Davenport T.H., Barth P. and Bean R. (2013). How ‘big data’is different. MIT Sloan Management Review, 54, 1.
Unstructured Zitierung
Diaz M., Juan G., Lucas O. and Ryuga A. (2012). Big Data on the Internet of Things. Paper presented at the 2012 Sixth International
Conference on Innovative Mobile and Internet Services in Ubiquitous Computing.
https://doi.org/10.1109/IMIS.2012.198
Unstructured Zitierung
El-Gohary H. (2010). E-Marketing-A literature Review from a Small Businesses perspective. International Journal of Business and Social Science, 1, 1: 214-244.
Unstructured Zitierung
Guinard D., Trifa V., Mattern F. and Wilde E. (2011). From the internet of things to the web of things: Resource-oriented
architecture and best practices. Architecting the Internet of Things: 97-129.
https://doi.org/10.1007/978-3-642-19157-2_5
Unstructured Zitierung
Hribernik K., Ghrairi Z., Hans C. and Thoben K.-D. (2011). Co-creating the Internet of Things – First experiences in the participatory design of Intelligent Products with Arduino. Paper presented at the Concurrent Enterprising (ICE), 2011 17th International Conference on.
Unstructured Zitierung
Kortuem G., Kawsar F. (2010). Market-based user innovation in the internet of things. Paper presented at the Internet of Things
(IOT).
https://doi.org/10.1109/IOT.2010.5678434
Unstructured Zitierung
Levin M. (1996). Perspectives- The future of Interactive marketing. Harvard Business Review, (November-December), 154-155.
Unstructured Zitierung
Linoff G.S., Berry M.J. (2011). Data mining techniques: for marketing, sales, and customer relationship management. John Wiley & Sons.
Unstructured Zitierung
Lipson H., Kurman M. (2013). Fabricated: The new world of 3D printing. John Wiley & Sons.
Unstructured Zitierung
Marston S., Li Z., Bandyopadhyay S., Zhang J. and Ghalsasi A. (2011). Cloud computing – The business perspective. Decision
Support Systems, 51(1): 176-189, Retrieved from http://www.sciencedirect.com/science/article/pii/S0167923610002393.
https://doi.org/10.1016/j.dss.2010.12.006
Unstructured Zitierung
Mayer-Schönberger V., Cukier K. (2013). Big data: A revolution that will transform how we live, work, and think. Houghton Mifflin Harcourt.
Unstructured Zitierung
McEwen A., Cassimally H. (2013). Designing the internet of things. John Wiley & Sons.
Unstructured Zitierung
Mick D.G., Fournier S. (1998). Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies. Journal of Consumer
Research, 25, 2: 123-143,
https://doi.org/10.1086/209531
Unstructured Zitierung
Ngai E.W., Wat F. (2002). A literature review and classification of electronic commerce research. Information & Management,
39, 5: 415-429, Retrieved from http://www.sciencedirect.com/science/article/pii/S0378720601001070.
https://doi.org/10.1016/S0378-7206(01)00107-0
Unstructured Zitierung
Poggiani A., Pratesi C.A. (2014). Marketing digitale. Come usare i nuovi mediaper il customer engagement. Milano: McGraw-Hill.keting strategies.
Unstructured Zitierung
Prahalad C.K., Ramaswamy V. (2000). Co-opting customer competence. Harvard business review, 78, 1: 79-90.
Unstructured Zitierung
Quelch J. (1999), Perspectives-Retailing: confronting the challenges that face bricks and mortar stores. Harvard Business Review (July-August): 162-164.
Unstructured Zitierung
Rayna T., Striukova L. (2014). The impact of 3d printing technologies on business model innovation Digital Enterprise Design
& Management (pp. 119-132): Springer.
https://doi.org/10.1007/978-3-319-04313-5_11
Unstructured Zitierung
Rifkin J. (2014). The zero marginal cost society: The internet of things, the collaborative commons, and the eclipse of capitalism. Palgrave Macmillan.
Unstructured Zitierung
Scuola Superiore Sant’Anna (2016). Convegno celebrativo dei 25 anni del Master in Management, Innovazione e Ingegneria dei Servizi, 13 gennaio (Celebration conference for the 25 years of the Master program in Management, Innovation and Engineering of Services) 13th January: Pisa.
Unstructured Zitierung
Venkatraman, N. (2000). Five steps to a dot-com strategy: How to find your footing on the Web. MIT Sloan Management Review, 41, 3: 15.
Unstructured Zitierung
Wathieu L., Brenner L., Carmon Z., Chattopadhyay A., Wertenbroch K., Drolet A. and Wu G. (2002). Consumer control and empowerment:
a primer. Marketing Letters, 13, 3: 297-305.
https://doi.org/10.1023/A:1020311914022