Vollständiger Titel
MERCATI E COMPETITIVITÀ
Verlag
FrancoAngeli
ISSN
1826-7386 (Gedruckte Zeitschrift)
1972-4861 (Online-Zeitschrift)
Nummer der Ausgabe
2
Andere Beschreibung der Ausgabe
2
Erscheinungsdatum der Ausgabe (YYYY/MM)
2014/06
Vollständiger Titel
Smart life: dalla tecnologia al mercato. La prospettiva dei consumatori e delle imprese
Von (Autor)
Erste Seite
13
Letzte Seite
40
Sprache des Textes
Italienisch
Erscheinungsdatum
2014/06
Copyright
2014 FrancoAngeli srl
Vorwort
Il termine smart è entrato recentemente a far parte del vocabolario comune in relazione principalmente all'impatto che la rivoluzione tecnologica sta avendo sulla vita quotidiana e sulle dinamiche di mercato. La ricerca qui presentata intende offrire un primo momento di riflessione su quale sia l'interpretazione che domanda e offerta, ovvero consumatori e imprese, stanno dando di smart e, più nello specifico di smart life, e su quale sia il rapporto tra smart, tecnologia e reale orientamento al mercato. La ricerca, di tipo esplorativo-qualitativo, individua alcune aree emergenti di significato legate alla smart life e opportunità di sviluppo per le imprese ad esse connesse.
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