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Cite as
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Vollständiger Titel
MERCATI E COMPETITIVITÀ
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Verlag
FrancoAngeli
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ISSN
1826-7386 (Gedruckte Zeitschrift)
1972-4861 (Online-Zeitschrift)
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Nummer der Ausgabe
2
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Andere Beschreibung der Ausgabe
2
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Erscheinungsdatum der Ausgabe (YYYY/MM)
2013/07
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Vollständiger Titel
From ‘made-in' to ‘product-country images' and ‘place branding': a journey through research time and space
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Von (Autor)
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Erste Seite
37
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Letzte Seite
57
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Sprache des Textes
Italienisch
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Erscheinungsdatum
2013/07
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Copyright
2013 FrancoAngeli srl
Vorwort
The article first reviews the title field, by tracing its evolution from the original notion of "made-in images" of the 1960s to the broader "product-place associations" of the 1990s and today's "place branding", and then, based on studies by the authors and their associates, examines key findings that summarize the area's current state of knowledge and future challenges. This includes the use of place cues in advertising, the content of place images and their role in foreign direct investment, cross-cultural variations and the animosity construct, and models of product and tourism image effects. A summary note highlights some of the key problems facing the practice of place branding today and the nearly limitless opportunities for future research in this field.
Zitierungen des
10.3280/MC2013-002003
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Unstructured Zitierung
From ‘Made-in’ to ‘Product-Country Images’ and ‘Place Branding’
Unstructured Zitierung
Elliot S. (2006). An Expanded Place Image Model: Relating Tourism Destination Image to Product and Country Images. Proceedings of the Administrative Sciences Association of Canada (Banff, AB: June 3-6).
Unstructured Zitierung
Elliot S. and Papadopoulos N. (2006). Toward a Comprehensive Place Brand: Expanding the Measurement of Tourism Destination Image. Proceedings, Travel and Tourism Research Association (Canada) Annual Conference (Montebello, QC: October 15-17).
Unstructured Zitierung
Elliot S. and Papadopoulos N. (2012). Beyond Tourism Destination Image: Mapping country image from a psychological perspective. Proceedings, Travel and Tourism Research Association (International) Annual Conference (Virginia Beach, VA: June): 17-19.
Unstructured Zitierung
Elliot S., Papadopoulos N. and Kim S.S. (2011). An Integrative Model of Place Image: Exploring Relationships Between Destination, Product, and Country Images.
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Unstructured Zitierung
Magnusson P. and Westjohn S.A. (2012). Is there a Country of Origin Theory? In Jain S. and Griffith D.A., editors, Handbook of Research in International Marketing, 2nd ed.. Northampton, MA: Edward Elgar Publishing: 292-316.
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Nes E.B. and Papadopoulos N. (2007). The Role of National Cultural Distance on Country Image-based Product Evaluations. In Al-Sulaiti K., editor. Country of Origin Effects. Qatar: Institute for Administrative Development: 281-299.
Unstructured Zitierung
Papadopoulos N. (1993). What Product and Country Images Are and Are Not. In Papadopoulos N. and Heslop L.A., editors. Product-Country Images: Role and Implications for International Marketing. Binghamton, NY: The Haworth Press: 1-38.
Unstructured Zitierung
Papadopoulos N. (2000). Innovation and Entrepreneurship in a Big Wide World: Positioning for More Effective Interactions with Investors and Buyers Abroad. In Bakouros Y., editors, Entrepreneurship and Innovation Policies in the European Periphery: A Research Agenda (Volos, Greece: University of Thessaly; May: 26-27).
Unstructured Zitierung
Papadopoulos N., El Banna A., Murphy S.A. and Rojas-Méndez J.I. (2012). Place brands and brand-place associations: the role of ‘place’ in international marketing. In Jain S. and Griffith D.A., editors, Handbook of Research in International Marketing, 2nd ed. Northampton, MA: Edward Elgar Publishing: 88-113.
Unstructured Zitierung
Papadopoulos N., Hamzaoui-Essoussi L., and Rojas-Méndez J.I. (2011). Consumer Animosity: A Comparative Perspective (abstract). In Developments in Marketing Science, vol. XXXIV. Coral Gables, FL: Academy of Marketing Science, May: 24-27.
Unstructured Zitierung
Papadopoulos N., Heslop L.A. and The IKON Research Group (2000). A Cross-National and Longitudinal Study of Product-Country Images with a Focus on the U.S. and Japan. Marketing Science Institute, Report 00-106: 67.
Unstructured Zitierung
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Unstructured Zitierung
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Unstructured Zitierung
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