Unstructured Zitierung

Andersen, P.H., Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast, in «Industrial Marketing Management», 34, 2005.

Unstructured Zitierung

ANEE, Osservatorio Anee e-learning, Rapporti annuali, 2003, 2004, 2005 e 2006.

Unstructured Zitierung

Assinform, Rapporto annuale, vari anni.

Unstructured Zitierung

Attwell, G., L’e-learning e le piccole e medie imprese, articolo pubblicato sul sito www.elearningeuropa.info, 2003.

Unstructured Zitierung

Bauer, H.H., Grether, M., Leach, M., Building customer relations over the Internet, in «Industrial Marketing Management», 31, 2002.

10.1016/S0007-6813(96)90063-4

Unstructured Zitierung

Bielli, P., E-learning e piccole imprese. Analisi di un percorso incompiuto, Milano, FrancoAngeli, 2005.

Unstructured Zitierung

Botta, P., Capitale umano on-line: le potenzialità dell’e-learning nei processi formativi e lavorativi, (a cura di), ISFOL, Milano, FrancoAngeli s.r.l., 2003.

Unstructured Zitierung

Bueren, A., Schierholz, R., Kolbe, L., Brenner, W., Customer Knowledge Management. Improving Performance of Customer Relationship Management with Knowledge Management, in «Proceedings of the 37th Hawaii International Conference on System Science», 2004.

Unstructured Zitierung

Capucci, U., E-learning, un’importante supporto del knowledge management, in «FOR» (Rivista per la formazione), n. 63, 2005.

Unstructured Zitierung

Duncan, B, Hayes,, N., Influencer Marketing: Who Really Influences Your Customers?, Oxford, Butterworth-Heinemann, 2008.

Unstructured Zitierung

Esposito, G., Maltese, G., E-learning: una guida operativa, Milano, FrancoAngeli, 2003.

Unstructured Zitierung

Felician, L., Fondamenti di e-learning, in «Sistemi & Impresa», gennaio-febbraio, 2005.

Unstructured Zitierung

Geiger, S., Martin, S., The internet as a relationship marketing tool. Some evidence from Irish companies, in «Irish Marketing Review», 12, 1999.

Unstructured Zitierung

Gregori, G.L., Temperini, V., Problematiche di sviluppo dell’e-learning in Italia: i risultati di un’indagine empirica, in «Economia e diritto del terziario», n. 1, 2007.

Unstructured Zitierung

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Unstructured Zitierung

Gruen, T.W., Summers, J.O., Acito, F., Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations, in «Journal of Marketing», 64, 2000.

Unstructured Zitierung

Ho, J.Y.C., Dempsey, M., Viral marketing: Motivations to forward online content, in «Journal of Business Research», 63, 2010.

Unstructured Zitierung

Iacono, G., Dal knowledge management alla e-enterprise, Milano, FrancoAngeli, 2001.

Unstructured Zitierung

Jones, A.C., Scanlon, E., Clough, G., Mobile learning: Two cases studies of supporting inquiry learning in informal and semiformal settings, in «Computers & Education», 61, 2013.

Unstructured Zitierung

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Unstructured Zitierung

Lindberg-Repo, K., Grönroos, C., Conceptualising communications strategy from a relational perspective, in «Industrial Marketing Management», 33, 2004.

Unstructured Zitierung

Maier, R., Schmidt, A. (2007), Characterizing Knowledge Maturing. A Conceptual Process Model for Integrating E-learning and Knowledge Management, 4th Conference Professional Knowledge Management (WM 07), Potsdam, Germany, 2007.

Unstructured Zitierung

Ozdamli, F., Cavus, N., Basic elements and characteristics of mobile learning, in «Procedia Social and Behavioral Sciences», 28, 2011.

10.1007/978-1-4615-0345-3

Unstructured Zitierung

Rullani, E., Lavoro immateriale e società della conoscenza, in «Paradigmi», 1, 2008.

Unstructured Zitierung

Shankar, V., Balasubramanian S., Mobile Marketing: A Synthesis and Prognosis, in «Journal of Interactive Marketing», 23, 2009.

Unstructured Zitierung

Sharples, M., The design of personal mobile technologies for lifelong learning, in «Computers & Education», 34, 2000.

10.1002/dir.20003

Unstructured Zitierung

Tonchia, S., Il Knowledge Management nel network di imprese, in Tonchia S., Tramontano A., Turchini F., Gestione per processi e knowledge management (a cura di), Milano, Il Sole 24 Ore, 2003.

10.1002/dir.10034

Unstructured Zitierung

Trentin, G., Apprendimento in rete e condivisione delle conoscenze, Milano, FrancoAngeli, 2004.

Unstructured Zitierung

Varnali, K., Toker, A., Mobile marketing research: The-state-of-the-art, in «International Journal of Information Management», 30, 2010.

Unstructured Zitierung

Vinu, P.V., Sherimon, P.C., Reshmy, K., Towards pervasive mobile learning – the vision of 21st century, in «Procedia Social and Behavioral Sciences», 15, 2011.

Unstructured Zitierung

Wild, R.H., Griggs, K.A., Downing, T., A framework for e-learning as a tool for knowledge management, in «Industrial Management & Data Systems», Vol. 102, 2002.

Unstructured Zitierung

Winer, R.S., New Communications Approaches in Marketing: Issues and Research Directions, in «Journal of Interactive Marketing», 23, 2009.

Unstructured Zitierung

Wu, W.H., Wu, Y.C.J., Chen, C.Y., Kao, H.Y., Lin, C.H., Huang, S.H., Review of trends from mobile learning studies: A meta-analysis, in «Computers & Education », 59, 2012.

Unstructured Zitierung

YIN, R.K., Case study research – design and method, in «Applied Social Research Methods Series», vol. 5, second edition, Newbury Park, Sage publications, 1989.

Unstructured Zitierung

YIN, R.K., Case study research – design and method, third edition, Newbury Park, Sage publications, 2003.