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Vollständiger Titel
ECONOMIA AGRO-ALIMENTARE
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Verlag
FrancoAngeli
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ISSN
1126-1668 (Gedruckte Zeitschrift)
1972-4802 (Online-Zeitschrift)
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Nummer der Ausgabe
1
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Andere Beschreibung der Ausgabe
1
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Erscheinungsdatum der Ausgabe (YYYY/MM)
2013/04
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Vollständiger Titel
Distribuzione organizzata vs. negozio specializzato: uno studio sulle preferenze del consumatore italiano di carne bovina
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Von (Autor)
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Erste Seite
157
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Letzte Seite
181
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Sprache des Textes
Italienisch
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Erscheinungsdatum
2013/04
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Copyright
2013 FrancoAngeli srl
Vorwort
The evolution of consumer profiles highlights, for food products and specifically for beef, a growing attention to a number of specific features related to food quality and safety, and environmental and animal welfare issues. Because of this, it is more and more important to understand the consumer's choice dynamics in order to develop differentiated marketing, commercial and communication strategies which also make use of different distribution channels. This study was conceived with the aim of analysing the different motives and purchase behaviours of beef consumers in the two main distribution channels: Modern Distribution (md) and specialised shops (butcher shops). The research is based on an internet administered questionnaire to a representative sample of 1500 beef consumers. Within the questionnaire a Visual Choice Experiment was proposed and its results were analysed using a Multinomial Logit Model. The results show different consumer characteristics in the two distribution channels which were analyzed, highlighting how the same product attributes have different meanings and relevance. Such results may supply strategic information for packaging, pricing and general commercialisation strategies to be implemented by the different agents in the distribution sector.
Zitierungen des
10.3280/ECAG2013-001008
Unstructured Zitierung
Antonelli, G. (Ed.) (2006). Marketing agroalimentare. Specificità e temi di analisi. Milano: FrancoAngeli
Unstructured Zitierung
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Unstructured Zitierung
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Unstructured Zitierung
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Geographical Identification Labeling. Agribusiness: An International Journal,
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https://doi.org/10.1002/1520-6297(200022)16:3
Unstructured Zitierung
Loureiro, M.L. & Umberger, W.J. (2003). Estimating Consumer Willingness to Pay for Country-of-Origin Labeling. Journal of Agricultural & Resource Economics, 28, 287-301.
Unstructured Zitierung
Loureiro, M.L., & Umberger, W.J. (2005). Assessing Consumer preferences for Country of Origin Labelling. Journal of Agriculture & Applied Economics, (37), 49-63.
Unstructured Zitierung
Lusk, J.L., & Anderson, J.D. (2004). Effects of Country-of-Origin Labeling on Meat Producers and Consumers. Journal of Agricultural & Resource Economics, 29(2), 185-205.
Unstructured Zitierung
Umberger, W., & Mueller, S. (2010). Is Presentation Everything? Using Visual Presentation of Attributes in Discrete Choice Experiments to Measure the Relative Importance of Intrinsic and Extrinsic Beef Attributes. In Agricultural & Applied Economics Association, Annual Meeting, July 25-27, 2010, Denver, Colorado.