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Cite as
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Vollständiger Titel
ARCHIVIO DI STUDI URBANI E REGIONALI
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Verlag
FrancoAngeli
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ISSN
0004-0177 (Gedruckte Zeitschrift)
1971-8519 (Online-Zeitschrift)
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Nummer des Bandes
53
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Nummer der Ausgabe
135
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Andere Beschreibung der Ausgabe
135
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Erscheinungsdatum der Ausgabe
2022
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Vollständiger Titel
Italian seaside destinations in comparison. The brand image assessment for destination branding co-creation
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Von (Autor)
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Erste Seite
109
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Letzte Seite
134
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Sprache des Textes
Englisch
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Erscheinungsdatum
2023/02
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Copyright
2022 FrancoAngeli srl
Vorwort
The purpose of this paper is to propose a methodology for the assessment of a destination's image on the web. The study builds up a picture of 26 Italian coastal destinations through indexes and highlighting the reputation of the tourism services (attractions, restaurants, and accommodation). This can be a useful tool for destination managers to help monitor their destination's online reputation and support the brand-building and management through a co-creation.
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