Serial Article
| DOI |
10.7336/academicus.2011.03.01 |
| URL |
https://academicus.edu.al/?subpage=volumes&nr=3 |
| Multiple Resolution: |
| MR URL |
https://academicus.edu.al |
| MR URL |
https://academicus.edu.al/nr3/Academicus-MMXI-3-012-027.html |
| MR URL |
https://academicus.edu.al/nr3/Academicus-MMXI-3-012-027.pdf |
| MR URL |
mailto:info@academicus.edu.al |
| MR URL |
https://academicus.edu.al/images/front_end/academicus.jpg |
| MR URL |
https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| Acess Indicators: |
|
OA – Open Access |
| OA License |
https://creativecommons.org/licenses/by-nc-nd/4.0/ |
Full Title
English
(eng)
|
Academicus International Scientific Journal |
| Publisher (01) |
Academicus International Scientific Journal |
| Country of publication |
Albania
(AL)
|
|
ISSN
|
20793715 |
| Product Form |
Printed Journal
(JB)
|
|
ISSN
|
23091088 |
| Product Form |
Online Journal
(JD)
|
| Journal Volume Number |
3 |
| Journal Issue Date (YYYY/MM) |
2011 / 01 |
Title
English
(eng)
|
Strategic Communication and Decision-Making Processes: Toward the Communication Oriented Organisation |
|
By (author)
(A01)
|
Emanuele Invernizzi |
| Affiliation |
IULM University, Milan, Italy, Prof.Dr. |
|
By (author)
(A01)
|
Stefania Romenti |
| Affiliation |
IULM University, Milan, Italy, Dr. |
| Number of Pages |
16 |
| First Page |
12 |
| Last Page |
27 |
| Language of text |
English
(eng)
|
| Publication Date (YYYY/MM) |
2011 / 01 |
| Copyright |
2011, Academicus |
Abstract
Main description
(01)
|
Communication continues to be an increasingly strategic and pervasive component in the processes of governance and management
at all levels of a company. This evolution has been made evident by the importance that the communication function has acquired,
or is acquiring, inside the organisational structure of companies. Furthermore, this evolution has been made evident by the
growth of the role that communication, especially that of communication professionals, plays within the strategic decisional
processes of the executive committee and administrative management of a company. Lastly, this evolution has been made evident
by the omnipresence of communication within specific company functions especially with its most advanced and innovative forms
and instruments. The aim of this article is to bring attention to the evolution of the role of communication at the levels
of company administration and management, using the results of the most recent international and national empirical research
as well as the considerations emerging from a lively on-going debate in international publications, most markedly within the
disciplines of public relations, organisation and management. Finally, using the main results of case studies of four Italian
successful companies.
|
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