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Cite as
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Full Title (English)
Academicus International Scientific Journal
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Publisher
Academicus International Scientific Journal
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ISSN
20793715 (Printed Journal)
23091088 (Online Journal)
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Journal Volume Number
4
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Journal Issue Date (YYYY/MM)
2011/07
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Full Title (English)
“Product Placement”: The harmonization of the new Albanian media law with the European Audio-Visual Media Services Directive
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By (author)
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Number of Pages
9
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First Page
60
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Last Page
68
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Language of text
English
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Publication Date
2011/07
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Copyright
2011 Academicus
Main description
With the Audio-Visual Media Services (AVMS) Directive the explicit regulation of product placement is introduced into the framework of European media law. The product placement is today one of most debated issue for the media law experts in Europe. What is the “product placement”? In what kind of programmes the product placement is allowed? What are the conditions these programmes have to fulfill in order to contain the product placement? The AVMS Directive states even the programmes during which is not allowed the product placement. How are reflected into the new Albanian draft-law on audiovisual media services the AVMS Directive obligations? These are some of the questions that the following article tries to answers.
Reference list of
10.7336/academicus.2011.04.04
Unstructured Citation
Angelopoulos Christina., “Product Placement in European Audiovisual Production”, Iris Plus 2010-3, Product Placement (Susanne Nikoltchev (ed.), European Audiovisual Observatory, Strasbourg 2010).
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Bushati E.,”The audio-visual advertising in the Albanian Law and the harmonization of legislation in the field”, Albanian Socio Economic Review, Viti XVII, nr 2 (66) 2011.
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Simkins, M. LLP, “Product Placement in AVMSD, 5 Jan 2010, available at http// www. simkins.co.uk/product placemet
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Directive 2007/65/EC of the European Parliament and of the Council of 11 December 2007 amending Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities (2007) 0J L332/27. The codified version of the AVMS Directive.
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Law no 8410, 30.9.1998 ‘On public and private radio and television in the Republic of Albania”, amended.
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Television without Frontiers Directive, Council Directive of 3 October 1989 )J L 298/23.
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European Commission, “Issues Paper for the audiovisual conference in Liverpool.
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Commercial Communications” ,July 2005, available at http://tinyurl.comyatj5et www.epra.org