Main description (English)

At the beginning of the 21st century, digitalization and Artificial Intelligence (AI) have established them selves as defining factors in the transformation of the fashion industry. This paper explores the role of AI in forecasting fashion trends, optimizing logistics chains, and implementing sustainable business models. It analyzes the opportunities for waste reduction through precision planning and 3D modeling, while also addressing the ethical challenges posed to the human workforce. The study emphasizes the shift from analytical to generative AI models and their impact on the circular economy. Keywords: Artificial Intelligence, Sustainable Fashion, Digitalization, Circular Economy, Trend Forecasting, 3D Modeling, Logistics 4.0.