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Serial Article

DOI data
DOI 10.3280/SC2023-065005
URL https://www.francoangeli.it/riviste/SchedaRivista.aspx?DOI=10.3280/SC2023-065005
Multiple Resolution:
MR URL https://www.francoangeli.it/riviste/SchedaRivista.aspx?DOI=10.3280/SC2023-065005
MR URL http://digital.casalini.it/10.3280/SC2023-065005
MR URL http://digital.casalini.it/10.3280/SC2023-065005

Journal Data

Full Title
 SOCIOLOGIA DELLA COMUNICAZIONE
Publisher (01) FrancoAngeli
Country of publication Italy (IT)
ISSN 1121-1733
Product Form Printed Journal (JB)
ISSN 1972-4926
Product Form Online Journal (JD)

Journal Issue Data
Journal Volume Number 34
Journal Issue Number 65
Journal Issue Designation 65
Journal Issue Date (YYYY) 2023
Serial Article Data
Title The WeChat social media platform from a foreign institution perspective: WeChat's role as a soft power tool
By (author) (A01) Tatiana Mazali
By (author) (A01) Lorenza Scaldaferri
First Page 69
Last Page 89
Language of text English (eng)
Publication Date (YYYY/MM) 2023 / 08
Copyright 2023, FrancoAngeli srl
Abstract
Main description (01) 		WeChat is the major Chinese social media platform, with over a billion users worldwide. Using WeChat is essential for Chinese citizens' daily lives, and at the same time for foreign individuals, institutions, and companies entertaining rela-tionships with the People's Republic of China (PRC). In this paper, the authors an-alyse the role of the WeChat social media platform as a soft power tool. Through the case study of Politecnico di Torino as a foreign institution opening a WeChat Official Account, the authors explore the numerous purposes the platform offers and its impact on a foreign institution.

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