Abstract Introduction or preface
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Insects as food is a recommended cultural shift by the FAO, especially among Western consumers. The objective of this study
is to understand those elements, which can most contribute to explaining the desire to eat insects as food. There-fore, we
evaluated people's knowledge and beliefs about the benefits deriving from the farming and consumption of insects, for the
health of man and the plan-et. Furthermore, we investigated people's perceived credibility towards the main sources of communication
that can convey information on insects as food. Final-ly, some suggestions for possible future communication campaigns are
presented.
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