Abstract
Introduction or preface
(33)
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The purpose of this paper is to propose a methodology for the assessment of a destination's image on the web. The study builds
up a picture of 26 Italian coastal destinations through indexes and highlighting the reputation of the tourism services (attractions,
restaurants, and accommodation). This can be a useful tool for destination managers to help monitor their destination's online
reputation and support the brand-building and management through a co-creation.
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Account Management
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