View full metadata
THIS DOI METADATA WAS LAST UPDATED: 2025-02-18 10:31
Cite as
-
Full Title
Economia agro-alimentare
-
Publisher
FrancoAngeli
-
ISSN
1126-1668 (Printed Journal)
1972-4802 (Online Journal)
-
Journal Issue Number
3
-
Journal Issue Designation
3
-
Journal Issue Date
2024
-
Full Title
Digital channels and green transition: Consumer behaviour as for organic food e-commerce platforms
-
By (author)
-
First Page
117
-
Last Page
136
-
Language of text
English
-
Publication Date
2025/02
-
Copyright
2024 FrancoAngeli srl
Main description
This paper investigates how some factors affect the willingness to buy organic food on e-commerce platforms. Data have been collected using a web-based survey with 490 respondents. A factor analysis was used to analyze data and later to consider them in a Poisson Count Regression Model. The findings show that well-educated and high-income women are more willing to purchase organic food on e-commerce platforms than others.Moreover, other drivers, such as food quality attributes and people's attitudes towards green consumption and digital channels, affect people's willingness to buy organic food online. These results should be useful for experts dealing with organic food. Marketing campaigns should consider all the drivers affecting people's willingness to purchase organic food online to target the market by designing communication content susceptible to generating the greatest appeal.
Reference list of
10.3280/ecag2024oa17548
Unstructured Citation
Azam N. H. M., O. N. M. R. F. A. A. A. (2012). ISBEIA 2012 : IEEE Symposium on Business, Engineering and Industrial Applications. IEEE.
Unstructured Citation
De Filippis, F., Bravo, F. Del, Finizia, A., Fioriti, L., Meloni, C., Nucera, M., & Selmi, U. (n.d.). Rapporto sull’Agroalimentare Italiano.
Unstructured Citation
Field, A. (2013). Discovering Statistics Using IBM SPSS Statistics. Sage Publications, Ed.
Unstructured Citation
Galletta, M. B. A., & P. I. (n.d.). Validazione della scala di motivazione al lavoro (MAWS) nel contesto italiano: Evidenza
di un modello a tre fattori. -- Retrieved 15 March 2024, from https://psycnet.apa.org/record/2012-34731-004.
https://doi.org/10.3280/RU2011-002005
Unstructured Citation
Hennes, L. S. M. L. C. (2022). Digitalization for a Sustainable Food System: study within the project Shaping the Digital Transformation. -- www.wupperinst.org.
Unstructured Citation
ISMEA (2022a). I Consumi alimentari delle famiglie. La spesa domestica ai tempi dell’inflazione nei primi nove mesi del 2022. In CONSUMI ALIMENTARI Consumi domestici delle famiglie (pp. 1-15). ISMEA.
Unstructured Citation
ISMEA (2022b). Acquisti alimentari di prodotti biologici delle famiglie per consumo domestico 2022.
Unstructured Citation
Jayakumar, A. (2021). E-MARKETING (DIGITAL MARKETING) STRATEGIES OF ORGANIC FOOD PRODUCTS. -- www.researchgate.net/publication/351022304.
Unstructured Citation
Muench, S., Stoermer, E., Jensen, K., Asikainen, T., Salvi, M., Scapoo, F., & Europäische Gemeinschaften Gemeinsame Forschungsstelle. (n.d.). Towards a green & digital future key requirements for successful twin transitions in the European Union.
Unstructured Citation
Ngigi M. W., O. J. L. C. K. N. (n.d.). Assessment of developing-country urban consumers’ willingness to pay for quality of leafy vegetables: The case of middle and high income consumers in Nairobi.
Unstructured Citation
Ottman, R. (1995). Gene-Environment Interaction and Public Health. In Am. J. Hum. Genet (Vol. 56).
Unstructured Citation
Testa F. I. F. B. G. di I. I. R., & V. F. (2020). Green consumer behaviour: insights form survey and experiments. -- www.lifemagis.eu/wp-content/uploads/LIFEMAGIS_Green-consumer-behaviour_Insights-from-survey-and-experiments.pdf.