Full Title
Economia agro-alimentare
Publisher
FrancoAngeli
ISSN
1126-1668 (Printed Journal)
1972-4802 (Online Journal)
Journal Issue Number
3
Journal Issue Designation
3
Journal Issue Date
2024
Full Title
Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy
By (author)
First Page
71
Last Page
115
Language of text
English
Publication Date
2025/02
Copyright
2024 FrancoAngeli srl
Main description
This paper presents the first results of marketing studies for the positioning of a new sustainable biobased plastic packaging for fresh food, as part of the research project "CItrus waste ReciCLing for added valuE products – CIRCLE" for improving the sustainability of the citrus processing production chain through the valorization of processing waste. The present study, conducted on Italian consumers, contributes to the flow of literature on consumer demand of sustainable food packaging, highlighting the preferences, concerns, and skepticism, the factors that explain behaviors, and the role of information on their choices. Findings may be of interest for firms and Public Institutions to promote circularity behaviors among citizens and to consolidate their ethical motivations through correct information and experience.
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