THIS DOI METADATA WAS LAST UPDATED: 2024-01-10 23:12
Full Title
Economia agro-alimentare
Publisher
FrancoAngeli
ISSN
1126-1668 (Printed Journal)
1972-4802 (Online Journal)
Journal Volume Number
24
Journal Issue Number
2
Journal Issue Designation
2
Journal Issue Date
2022
Full Title
Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective
By (author)
First Page
1
Last Page
28
Language of text
English
Publication Date
2022/10
Copyright
2022 FrancoAngeli srl
Main description
The purpose of this research is to study transaction costs and their antecedents, in relation to the willingness to buy groceries online in Italy, and to observe the effect of Covid-19 is having in those. The study used a positivist deductive approach to the theory development. To evaluate the relations, we developed a PLS-SEM using SmartPLS version 3.3.3, and tested the model using WarpPLS 7.0. The pandemic's discomforts impact significantly the willingness to buy food online, and it is also a mediator between transaction costs and willingness to buy online. The findings may help those manufacturers struggling with low-performing e-commerce during the Covid-19 pandemic. When restrictions are enforced, manufacturers should take action to reduce the uncertainty associated with online shopping. From the political point of view, it highlights the need for institutional help in organising online supply chains.
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