Introduction or preface

In this paper we discuss the lesson that the legacy of Steve Jobs as an entrepreneur leaves to us, with a particular attention to what we, in Italy, can learn from it. Three are the issues we take into consideration: innovation, organization and sustainability. With respect to the first of them, we compare the way Apple has created its innovative products with the innovation done by other companies like Google and Facebook, to argue that Jobs was practicing at a very high quality level interaction design. With respect to organization, we stress that Jobs has paid great attention to the creation of durable company and we suggest a parallel between him and Adriano Olivetti. Finally, we show that sustainability has been considered as important, but after the quality of products. We conclude the paper with two provoking claims: first, we claim that Apple can be considered as a representative of the Italian Way of Doing Industry; second, we suggest a new perspective to create innovative applications of ICT, beyond Apple, called situated computing.