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Full Title
SOCIOLOGIA DEL LAVORO
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Publisher
FrancoAngeli
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ISSN
0392-5048 (Printed Journal)
1972-554X (Online Journal)
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Journal Issue Number
163
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Journal Issue Designation
163
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Journal Issue Date
2022
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Full Title
Showing off your best assets: Rethinking commodification in the online creator economy
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By (author)
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First Page
90
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Last Page
109
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Language of text
English
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Publication Date
2022/08
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Copyright
2022 FrancoAngeli srl
Introduction or preface
This theoretical paper critically explores digital labour in the online creator econo-my using OnlyFans sex workers as its core example. It critiques the description of the exploitation of self and embodiment in this work as a process of commodifica-tion. By reframing this activity in terms of human capital appreciation and by contrasting the specific economic logic of commodities and assets, it proposes in-stead the framework of assetisation to explain the economics of labour in this sec-tor. It then places online creator labour in a wider economic context to explore the greater utility of this move away from understanding such work as commodifica-tion.
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