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THIS DOI METADATA WAS LAST UPDATED: 2024-01-10 22:57
Cite as
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Full Title
SCIENZE REGIONALI
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Publisher
FrancoAngeli
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ISSN
1720-3929 (Printed Journal)
2035-603X (Online Journal)
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Journal Issue Number
1
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Journal Issue Designation
1
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Journal Issue Date (YYYY/MM)
2016/01
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Full Title
A Strategic Place Marketing Model for the Development of Local Territorial Systems (ltss)
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By (author)
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First Page
29
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Last Page
56
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Language of text
English
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Publication Date
2016/01
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Copyright
2016 FrancoAngeli srl
Introduction or preface
Place marketing may be a major lever of territorial development. In many cases, however, place marketing strategies result in mere promotional initiatives, which are rarely driven by structured strategic planning approaches. This study addresses this issue and uses a strategic marketing model termed Strategic Thrust Analysis (sta) to devise effective development strategies for four Local Territorial Systems, or ltss (i.e. groups of municipalities sharing social, economic, and spatial features) located in a Southern Italian province. A standard procedure to implement the sta is proposed in the article, and marketing implications useful for policymakers are drawn from the results. The limitations of the study and indications for future research are also discussed.
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