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THIS DOI METADATA WAS LAST UPDATED: 2024-01-10 22:53
Cite as
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Full Title
RISORSA UOMO
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Publisher
FrancoAngeli
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ISSN
1128-0689 (Printed Journal)
1972-5205 (Online Journal)
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Journal Issue Number
1
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Journal Issue Designation
1
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Journal Issue Date (YYYY/MM)
2014/03
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Full Title
Comunicazione di crisi: uno studio triangolare sulla risposta dei consumatori al richiamo mattel 2007
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By (author)
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First Page
103
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Last Page
118
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Language of text
Italian
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Publication Date
2014/03
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Copyright
2012 FrancoAngeli srl
Introduction or preface
The present paper gives a psychological perspective on crisis communication, using a mix-method approach, by presenting the Mattel case. In the first study, 43 parents have been interviewed during the period that has immediately followed the Mattel crisis, in autumn 2007. The transcripts of the interviews have been analyzed adopting automatic content analysis. The second study aims at investigating, at a temporal distance of 4 years after the crisis, the perceived security of Mattel and the its level of trust and goodwill among potential consumers. The data of the second study have been collected thanks to an ad hoc questionnaire filled in by a sample of 89 people. The paper presents the main results of the research
Reference list of
10.3280/RU2012-001010
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