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THIS DOI METADATA WAS LAST UPDATED: 2024-01-10 22:54
Cite as
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Full Title
RIVISTA DI ECONOMIA AGRARIA
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Publisher
FrancoAngeli
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ISSN
0035-6190 (Printed Journal)
2281-1559 (Online Journal)
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Journal Issue Number
3
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Journal Issue Designation
3
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Journal Issue Date (YYYY/MM)
2014/07
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Full Title
I fattori di successo degli eventi enogastronomici: un'analisi causale ad equazioni strutturali
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By (author)
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First Page
41
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Last Page
63
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Language of text
Italian
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Publication Date
2014/07
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Copyright
2013 FrancoAngeli srl
Introduction or preface
The objective of the study is to examine the complexity of the factors that determine the success of food and wine events. After surveying evidence on "event marketing", the authors have formulated hypotheses for a causal model and have collected data during the "Frantoi Aperti" ("Open Oil Presses") event in the Region of Umbria. Participants were interviewed and asked to express opinions about the importance and the interest of certain aspects directly linked to the theme of the event and, ultimately, to evaluate their level of satisfaction and their likely behaviour in the future. Statistical analysis based on a structural equation model allowed the authors to demonstrate which aspects are significant in confirming the hypotheses formulated. The results provide indications for choices concerning organization and management of the food and wine event.
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