THIS DOI METADATA WAS LAST UPDATED: 2024-01-10 22:59
Full Title
MERCATI & COMPETITIVITÀ
Publisher
FrancoAngeli
ISSN
1826-7386 (Printed Journal)
1972-4861 (Online Journal)
Journal Issue Number
3
Journal Issue Designation
3
Journal Issue Date (YYYY/MM)
2017/09
Full Title
Evaluating tourist behaviour in sport mega-events through a structural equation model
By (author)
First Page
101
Last Page
126
Language of text
English
Publication Date
2017/09
Copyright
2017 FrancoAngeli srl
Introduction or preface
In defining destination marketing strategies, a specific role is played by megaevents as critical tool to improve the economic development. In tourism marketing literature, researchers have analysed the holistic perspective of tourist behaviour to understand the factors that influence the level of satisfaction and the intentional behaviours. Accordingly, the paper aimed at analysing relationships among destination image, event satisfaction and tourist behavioural intentions in sport mega-event. Six research hypotheses have been formulated and empirically tested by using structural equation models (Partial Least Squares - PLS approach) on survey data from 304 international tourists who attended the America's Cup World Series in Naples. The findings put in evidence the relevant role of the mega-event to create value for tourist in destination management.
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