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Cite as
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Full Title
MERCATI & COMPETITIVITÀ
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Publisher
FrancoAngeli
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ISSN
1826-7386 (Printed Journal)
1972-4861 (Online Journal)
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Journal Issue Number
4
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Journal Issue Designation
4
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Journal Issue Date (YYYY/MM)
2014/11
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Full Title
Making cultural tourism networks work - the role of collective actors
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By (author)
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First Page
63
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Last Page
83
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Language of text
Italian
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Publication Date
2014/11
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Copyright
2014 FrancoAngeli srl
Introduction or preface
Culture and tourism have a complementary and mutually beneficial relationship: value offerings are co-created by integrated value chains and networks of interdependent actors. However, building and maintaining cultural tourism networks is far from straightforward: both the tourism industry and the cultural sector are fragmented and heterogeneous, and often seem to be speaking different languages. We investigate how collective actors can contribute to fostering collaborative strategies, focusing on a specific inter-organizational network located in the city of Venice. Our main findings have implications both for managerial and public policies: the identification of actors, positioned at intermediate network levels, who can influence a network's functioning allows for interventions not generally addressed to the destination as a whole but aimed at solving specific network's weaknesses.
Reference list of
10.3280/MC2014-004005
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