Full Title
MERCATI E COMPETITIVITÀ
Publisher
FrancoAngeli
ISSN
1826-7386 (Printed Journal)
1972-4861 (Online Journal)
Journal Issue Number
2
Journal Issue Designation
2
Journal Issue Date (YYYY/MM)
2014/06
Full Title
Smart life: dalla tecnologia al mercato. La prospettiva dei consumatori e delle imprese
By (author)
First Page
13
Last Page
40
Language of text
Italian
Publication Date
2014/06
Copyright
2014 FrancoAngeli srl
Introduction or preface
Il termine smart è entrato recentemente a far parte del vocabolario comune in relazione principalmente all'impatto che la rivoluzione tecnologica sta avendo sulla vita quotidiana e sulle dinamiche di mercato. La ricerca qui presentata intende offrire un primo momento di riflessione su quale sia l'interpretazione che domanda e offerta, ovvero consumatori e imprese, stanno dando di smart e, più nello specifico di smart life, e su quale sia il rapporto tra smart, tecnologia e reale orientamento al mercato. La ricerca, di tipo esplorativo-qualitativo, individua alcune aree emergenti di significato legate alla smart life e opportunità di sviluppo per le imprese ad esse connesse.
Unstructured Citation
Belk H., Rafferty B. (2012). Simple is smart and other lessons from the Global Brand Simplicity Index. Journal of Brand Strategy I (3): 254-261.
Unstructured Citation
Bertone V. (1993). Creatività aziendale. Metodi, tecniche e casi per valorizzare il potenziale crativo di manager e imprenditori. Milano: FrancoAngeli.
Unstructured Citation
Bloor M., Frankland J., Thomas M. and Robson K. (2001). Focus Groups in Social Research. London: Sage.
Unstructured Citation
Bougon M.G. (1983). Uncovering cognitive maps: the self-Q technique. In: Morgan G., a cura di, Beyond method: strategies for social research. Beverly Hills: Sage.
Unstructured Citation
Camestrari R., Ricci Bitti P. (1989). Il colloquio clinico. In: Trentini G., a cura di, Teoria e prassi del colloquio e dell’intervista. Roma: NIS.
Unstructured Citation
Carrillo F.J. (2006). Knowledge Cities. Oxford: Elsevier.
Unstructured Citation
Chater N. (1999). The Search for Simplicity: A Fundamental Cognitive Principle? The Quarterly Journal of Experimental Psychology,
52A (2): 273-302.
https://doi.org/10.1080/713755819
Unstructured Citation
Cocco G. (1992). Creatività, ricerca e innovazione. Individui e imprese di fronte alle sfide della società post-industriale. Milano: FrancoAngeli.
Unstructured Citation
Creswell, J.W. & Piano Clark, V.L. (2007). Designing and Conducting Mixed Methods Research. California: Sage Publications.
Unstructured Citation
Czarniawska, B. (1998). A narrative approach to organization studies. Thousand Oaks, CA: Sage.
Unstructured Citation
Davis, D.F., Golicic, S.L. & Boerstler, C.N. (2011). Benefits and challenges of conducting multiple methods research in marketing. Journal of the Academy Marketing Science, 39(3): 467-479, doi 10.1007/s11747-010-0204-7.
Unstructured Citation
Daymon C., Holloway I. (2002). Qualitative research methods in public relations and marketing communications. London: Routledge.
Unstructured Citation
Diener E. & Suh E. (1997). Measuring quality of life: Economic, social, and subjective indicators. Social Indicators Research, 40 (1-2): 189-216.
Unstructured Citation
Dubois A., Araujo L. (2004). Research methods in industrial marketing studies. In Håkansson H., Harrison D. and Waluszewski A., a cura di, Rethinking marketing: developing a new understanding of markets, 207-228. Chichester: John Wiley & Sons Inc.
Unstructured Citation
Dubois A., Gadde L.E. (2002). Systematic combining. An abductive approach to case research. Journal of Business Research, 55(7): 553-560.
Unstructured Citation
Eisenhardt K.M. (1989). Building Theories from Case Studies Research. Academy of Management Review, 14 (4): 532-550.
Unstructured Citation
Feldman M.S. (1995). Strategies for interpreting qualitative data. Thousand Oaks: Sage.
Unstructured Citation
Florida R.L. (2005). Cities and the Creative. New York: Harper Business.
Unstructured Citation
Krueger R.A., Casey M.A. (2009). Focus Groups: A Practical Guide for Applied Research. Thousand Oaks: Sage.
Unstructured Citation
Li M., Vitanyi P. (1997). An introduction to Kolmogorov complexity and its applications. New York: Springer-Verlag.
Unstructured Citation
Ma J., Yang L.T., and Apduhan B. (2005). Towards a smart world and uniquitous intelligence: a walkthrough from smart things to smart hyperspaces and ubickids. Journal of pervasive computing & communication, 1 (1): 53-68.
Unstructured Citation
Maeda J. (2006). The Laws of Simplicity (Simplicity: Design, Technology, Business, Life). Boston: Massachusetts Institute of Technology.
Unstructured Citation
Michel S., Stephen W. Brown S.W., and Gallant A.S. (2008). Service-Logic Innovations: how to innovate customers, not products. California Management Review, 50 (3): 49-65, doi.
Unstructured Citation
Miles M.B., Huberman A.M. (1994). Qualitative data analysis, Thousand Oaks: Sage.
Unstructured Citation
Mitchell G. (2000). Indicators as tools to guide progress on sustainable development pathway. In Lawrence R.J., a cura di, Sustaining human settlement: a challenge for the new millennium, 55-104. North Shields, UK: Urban International Press.
Unstructured Citation
Molteni L., Troilo G. (2003). Ricerche di marketing. Milano: McGraw-Hill.
Unstructured Citation
Moore C.M. (1994). Group Techniques for idea building. Thousand Oaks: Sage.
Unstructured Citation
Payne A.F., Storbacka K. and Frow P. (2008), Managing the co-creation of value. Journal of the Academy Marketing Science,
36, 83-96.
https://doi.org/10.1007/s11747-007-0070-0
Unstructured Citation
Sayre S. (2001). Qualitative methods for marketplace research. Thousand Oaks: Sage.
Unstructured Citation
Shapiro J.M. (2006). Smart cities: quality of life, productivity, and the growth effects of human capital. The Review of Economics and Statistics, 88(2): 324-335.
Unstructured Citation
Soscia I. (2000). L’analisi dei documenti per la ricerca di marketing: una proposta metodologica. Micro & Macro Marketing, 1: 79-96.
Unstructured Citation
Spaltro E. (1989). L’intervista di gruppo, in Trentini G., a cura di, Teoria e prassi del colloquio e dell’intervista, Roma: Nis.
Unstructured Citation
Troilo G. (2001). Marketing knowledge management. Milano: Etas.
Unstructured Citation
Vargo S.L., Lusch R.F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1):1-17.
Unstructured Citation
Vicari S., Troilo G. (1997). Affrontare il possibile: le mappe cognitive. Economia & Management, 1: 93-109.
Unstructured Citation
WHOQOL Group. (1998) Development of the World Health Organization WHOQOLBRIEF quality of life.