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Full Title
ECONOMIA AGRO-ALIMENTARE
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Publisher
FrancoAngeli
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ISSN
1126-1668 (Printed Journal)
1972-4802 (Online Journal)
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Journal Issue Number
1
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Journal Issue Designation
1
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Journal Issue Date (YYYY/MM)
2013/04
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Full Title
Distribuzione organizzata vs. negozio specializzato: uno studio sulle preferenze del consumatore italiano di carne bovina
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By (author)
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First Page
157
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Last Page
181
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Language of text
Italian
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Publication Date
2013/04
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Copyright
2013 FrancoAngeli srl
Introduction or preface
The evolution of consumer profiles highlights, for food products and specifically for beef, a growing attention to a number of specific features related to food quality and safety, and environmental and animal welfare issues. Because of this, it is more and more important to understand the consumer's choice dynamics in order to develop differentiated marketing, commercial and communication strategies which also make use of different distribution channels. This study was conceived with the aim of analysing the different motives and purchase behaviours of beef consumers in the two main distribution channels: Modern Distribution (md) and specialised shops (butcher shops). The research is based on an internet administered questionnaire to a representative sample of 1500 beef consumers. Within the questionnaire a Visual Choice Experiment was proposed and its results were analysed using a Multinomial Logit Model. The results show different consumer characteristics in the two distribution channels which were analyzed, highlighting how the same product attributes have different meanings and relevance. Such results may supply strategic information for packaging, pricing and general commercialisation strategies to be implemented by the different agents in the distribution sector.
Reference list of
10.3280/ECAG2013-001008
Unstructured Citation
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Unstructured Citation
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Unstructured Citation
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Unstructured Citation
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