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THIS DOI METADATA WAS LAST UPDATED: 2024-01-10 23:08
Cite as
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Full Title
ARCHIVIO DI STUDI URBANI E REGIONALI
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Publisher
FrancoAngeli
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ISSN
0004-0177 (Printed Journal)
1971-8519 (Online Journal)
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Journal Volume Number
53
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Journal Issue Number
135
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Journal Issue Designation
135
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Journal Issue Date
2022
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Full Title
Italian seaside destinations in comparison. The brand image assessment for destination branding co-creation
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By (author)
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First Page
109
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Last Page
134
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Language of text
English
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Publication Date
2023/02
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Copyright
2022 FrancoAngeli srl
Introduction or preface
The purpose of this paper is to propose a methodology for the assessment of a destination's image on the web. The study builds up a picture of 26 Italian coastal destinations through indexes and highlighting the reputation of the tourism services (attractions, restaurants, and accommodation). This can be a useful tool for destination managers to help monitor their destination's online reputation and support the brand-building and management through a co-creation.
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