Full Title (Italian)

Micro & Macro Marketing

Publisher

Società Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

2

Journal Issue Designation

28896

Journal Issue Date

2020

Full Title (English)

Measuring the Effects of Video Advertising on Brand Associations

By (author)

First Page

395

Last Page

415

Language of text

English

Publication Date

2020

Copyright

2020 Società Editrice Il Mulino S.p.A.