Full Title (Italian)

Micro & Macro Marketing

Publisher

Societ� Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

2

Journal Issue Designation

26909

Journal Issue Date

2017

Full Title (Italian)

Consumer behaviour and online advertising: A fuzzy approach to the market segmentation

By (author)

First Page

213

Last Page

228

Language of text

Italian

Publication Date

2017

Copyright

2017 Societ� Editrice Il Mulino S.p.A.