Full Title (Italian)

Micro & Macro Marketing

Publisher

Societ� Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

2

Journal Issue Designation

26909

Journal Issue Date

2017

Full Title (Italian)

Editoriale. Il racconto della marca nei nuovi mercati internazionali

By (author)

First Page

203

Last Page

208

Language of text

Italian

Publication Date

2017

Copyright

2017 Societ� Editrice Il Mulino S.p.A.