Full Title (Italian)

Micro & Macro Marketing

Publisher

Societ� Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

1

Journal Issue Designation

26908

Journal Issue Date

2017

Full Title (Italian)

La marca fra standardizzazione globale e risonanza locale: l'esperienza di Cif in Brasile

By (author)

First Page

135

Last Page

158

Language of text

Italian

Publication Date

2017

Copyright

2017 Societ� Editrice Il Mulino S.p.A.