Full Title (Italian)

Micro & Macro Marketing

Publisher

Societ� Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

1

Journal Issue Designation

26235

Journal Issue Date

2016

Full Title (Italian)

Willingness to Pay for a Regional Wine Brand

By (author)

First Page

39

Last Page

54

Language of text

Italian

Publication Date

2016

Copyright

2016 Societ� Editrice Il Mulino S.p.A.